Many business websites feature some form of chat module, but most of these services operate as standalone products. This means they lack integration with any backend system, particularly the business’s CRM. Whether they are passive or AI-driven, these chat services frequently overlook a crucial opportunity to engage with customers and prospects effectively. This concept has been a concern for us, which we elaborated on in a previous blog post HERE. The reality is that most visitors who

In today’s digital landscape, effective customer engagement is crucial for business success. A website chat service enhances real-time communication with visitors, but when paired with a robust CRM system like Act!, it becomes a game-changer. Here’s how integrating a website chat service with your Act! CRM database can benefit your business: Real-Time Customer Data Capture: Connecting a chat service with Act! CRM allows for the immediate capture of customer data during interactions. This