Yes, this is certainly the time of year for spreading good cheer, but before you email out holiday greetings to all your customers, have you asked yourself if your email list is up to the task?

Good tidings do not necessarily yield good results, especially when using an old, unengaged email list. In fact, according to Act!, the average distribution list suffers around 25% decay each year, meaning that a quarter of the emails sent to those lists will bounce. Over time that decay will worsen and contribute to more bounces, which will hurt the sender's reputation, and cause more of their emails to be flagged as spam. As you might guess, the more spam and bounces an account gets, the more its overall deliverability rate plummets, leading to bad campaign results and possible blacklisting.

If that weren't bad enough, businesses should know that a sustained bounce rate of 5% or more could get their account suspended by their email service provider (including Act!), with repeat offenders possibly having their account terminated outright.

A cautionary tale to be sure, but not always a fair outcome. Businesses that email to bad lists are not necessarily Christmas Grinches, nor is it true that they can't be bothered to maintain a clean actionable database. Sometimes they just don't have the means to do better. Manually scrubbing distribution lists is incredibly time-consuming,  which is why most businesses tend not to do it. 

But what if businesses had an option to make this process fast and easy? What if they could simply log into an online service, pick the group in Act! they want to scan, and then have it scrub 1-3 contacts per second until it is done?

Well, you needn't look under the tree for this holiday miracle because already exists, and it's the newly improved Link2list.

Link2list is a subscription service that updates your email list inside of Act!, and it's comprised of two parts. The first part is the integration service, which is $10/month, billed annually. This service saves Act! users from having to export their data to 3rd party services for scrubbing, and then importing the results back into their database.

The second part is the verification service, and Link2list offers customers two choices for that - an internal process that we developed, and an external integration with BriteVerify.com. Both processes are super fast & accurate and will update each record in the selected Act! group with a new deliverability status - helping the users know which are safe to send to, and which are not. It's that simple. This verification stage is billed in blocks of scans that can be purchased for as little as half a penny per record, or $25 for 5,000. BriteVerify costs around a penny per record. Simply buy what you need, and start scrubbing.

And these scrubs can be done on-demand, or on schedule, meaning your distribution list will be safe this holiday season, and for the seasons to come. 

No more scary bounce rates, no more spammy reputations, and best of all, no more excuses. But we're going to make this season a little merrier.

To get those holiday emails out faster, we're going to include the first 500 scanned records free of charge with each new Link2list subscription. That's right, just sign up for Link2list, select the new native service, and the first 500 records you scrub are on us. Whichever service you choose, it's nice to know that Link2list allows all Act! users to quickly & easily clean up their distribution list, and help ensure their holiday greetings are not simply received, but well received.

Notice: The new native Link2list service will go live on Monday, November 27th, 2023.