Understanding your customers is crucial for any business, which is why we’re so excited about the release of our next Linktivity product – Link2surveys.

Unlike the survey feature in our popular Link2forms, Link2surveys is designed to allow you to build intelligent surveys with decision trees that present questions based on how they answered previous questions.

For instance, if we asked our customers if they used email marketing in their business and they said “no”, we might not want to present subsequent questions on Act! Marketing Automation. Surveys become tailored to each customer, and therefore produce more incisive feedback.

Moreover, in Link2forms the surveys are presented in one page, whereas Link2surveys will ask one question at a time, and guide the user through to completion.

Does the world need another survey program?
Probably not, if that’s all we were offering, but Link2survey will be different than the others in one major way – it will integrate with Act!.

This is how it’ll work:

If an existing contact completes a survey, they’ll be added to the survey group, and all their responses will be written to the Contact history. If a new contact completes a survey, they’ll be added as a contact to the database first, and then added to the survey group and contact history updated.

We'll also add support for the following Act! specific features:

• New Contacts are added to the Act! database, and existing contacts updated
• Customer feedback is written directly to the History of each contact that responds to the survey
• Field mapping in Link2surveys allows you to update fields in your Act! database, making it easier to more accurately segment contacts based on their own feedback
• Accurate segmentation leads to better, more relevant marketing campaigns
• All respondents are automatically segmented by the group Link2surveys automatically creates in Act!
• Respondents can be added to specific subgroups based on how they respond to answers for better prospecting and also have follow-ups scheduled in Act!
• You can build surveys for other Act! users, and assign them as the survey owner so they get all the feedback*
• Automated drip emails in Link2surveys are also recorded to Act! History

And all the reporting you’ve come to expect from Link2forms will also be available in Link2surveys, including ranked results, KPI’s, and charts & graphs. You'll be able to assign any Act! user as the survey owner, and generate a normal survey name for publishing, as well as a shortened one with our integrated Link2shrink service.

We expect to submit Link2surveys to beta after Labour Day, with a gold release scheduled for mid-October. Stay tuned for more details.