Marketing your small business effectively can be challenging, especially if you have a limited budget. However, there are some strategies that you can use to promote your products or services without spending a lot of money. Here are some ideas, ranked in no particular order, for promoting your business for less than $500 a month - combined: Fuel word-of-mouth marketing:  The old-school and most basic form of marketing is still an effective way to market a business. It begins with a

Understanding your customers is crucial for any business, which is why we’re so excited about the release of our next Linktivity product – Link2surveys. Unlike the survey feature in our popular Link2forms, Link2surveys is designed to allow you to build intelligent surveys with decision trees that present questions based on how they answered previous questions. For instance, if we asked our customers if they used email marketing in their business and they said “no”, we might not want

You are what you eat. This is true of people and CRMs. With people, it’s more about what they eat, and with CRMs it’s more about how they’re fed. A CRM that relies on user updates only will quickly fall into disuse because each time you log in the data will be exactly as you left it. You’ll have the field data you entered, the appointments you scheduled, and the notes & histories you logged, and nothing else.  Now, what if you logged in and found new tasks

Most websites have a Contact Us page. They're so common, in fact, many business owners treat them as an afterthought, leading them to often fail at their most basic objective; to effectively engage visitors. This may seem of little consequence, but an inefficent Contact Us page can hurt businesses more than they suspect, because whether this initial engagement translates into a lead, an answered question, or simply making the visitor feel heard; this page is the start of most business